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The PASHMA Story

Manifesto

Our vision is to showcase ‘Modern India’ to the world through our designs, our adaptation of our rich heritage and incorporating textile traditions at every step of creation. From the opulence of the Maharajas to the iconoclasm of contemporary street art from the by lanes of Bandra, we wish to celebrate the beautiful contradiction that is India.
We represent the spirit, aspirations, passion and dynamism of contemporary India. Our future is not determined by traditions and conventions rather we chart our own course on the path of modernity amidst the beautiful backdrop of our culture.
We believe in indulging in the individuality of our patrons and provide the exquisite pleasures of precious materials and timeless craftsmanship.

How Pashma Happened

Fashion Entrepreneur Shilu Kumar was a design and production consultant to global fashion retailers such as Banana Republic, Ann Taylor and Ralph Lauren. She was enthralled by the textile crafts and creativity India had to offer, yet she wondered why 'Made in India' was synonymous with being only ethnic.

Pashma was created to disrupt this paradigm, to revive traditional textile art-forms and showcase Modern India to the world. In 1999, she embarked on an ambitious and arduous journey to create the first global fashion brand that was designed and manufactured in India. Launched as a line of scarves and shawls in 1999, Pashma was showcased at the Milano Vende Moda- a prestigious trade show where it evoked an instant “bellissima” among fashionistas for its refreshing take on luxury fashion. Each piece embodied the finest craftsmanship and was curated with contemporary tastes.

Over fifteen years, Pashma has developed a global fan following and has bloomed into a lifestyle brand not limiting to only scarves but ready-to-wear collections for women and more recently men as well. It is widely sold through its growing network of stand-alone stores and leading specialty and department stores in 40 countries.

The Craft

Pashma’s products are crafted in its very own boutique mill in the erstwhile royal kingdom of Pataudi, where age-old textile traditions co-exist with modern and state-of-the-art manufacturing technology. 
Nestled amidst lush farms, our environment-friendly boutique mill has worsted spinning, weaving, knitting, dyeing and screen printing facilities in house.  We have a highly qualified and experienced team of designers with unique specializations – right from yarn and fabric designers to colorists and pattern specialists. The deep understanding of changing trends drives the team to create, conceptualize and present designs that are one-of-a-kind. Our integration endows us with an unparalleled latitude to uphold the highest quality standards and innovate, to create products that offer genuine novelty.

 

Our Products

Our extensive and exclusive range of products are crafted from only the finest fabrics from around the world. Be it the finest cashmere fibers ethically sourced from a tribe of Buddhist nomads in Ladakh- the highest plateau in the world, to the finest cottons, exclusive blends and silk fabrics woven in our boutique mill, we offer only the best. Each article blends Eastern opulence with contemporary minimalism and is crafted using Indian traditional textile-forms, making them unique and desirable.