ManifestoOur vision is to showcase ‘Modern India’ to the world through our designs, our adaptation of our rich heritage and incorporating textile traditions at every step of creation. From the opulence of the Maharajas to the iconoclasm of contemporary street art from the by lanes of Bandra, we wish to celebrate the beautiful contradiction that is India.
How Pashma Happened
Fashion Entrepreneur Shilu Kumar was a design and production consultant to global fashion retailers such as Banana Republic, Ann Taylor and Ralph Lauren. She was enthralled by the textile crafts and creativity India had to offer, yet she wondered why 'Made in India' was synonymous with being only ethnic.
Over fifteen years, Pashma has developed a global fan following and has bloomed into a lifestyle brand not limiting to only scarves but ready-to-wear collections for women and more recently men as well. It is widely sold through its growing network of stand-alone stores and leading specialty and department stores in 40 countries.
The CraftPashma’s products are crafted in its very own boutique mill in the erstwhile royal kingdom of Pataudi, where age-old textile traditions co-exist with modern and state-of-the-art manufacturing technology.