'Made in India' was synonymous with being ethnic and Pashma was created to disrupt this paradigm and showcase 'Modern India' to the world. It was launched as a line of scarves and shawls in 1999 that embodied the finest craftsmanship and curated with contemporary tastes. Pashma was showcased at the Milano Vende Moda - a prestigious trade show, and evoked an instant 'bellissima' among fashionistas for its refreshing take on luxury fashion that celebrated individualism.
Over fifteen years, Pashma has developed a global fan following and has bloomed into a lifestyle brand with ready to wear collections for women and more recently men, and is sold through its growing network of stand-alone stores and leading specialty and department stores in 40 countries.
Having trained as a teacher for differently-abled children, Shilu Kumar never imagined herself as a fashion designer. Her innate passion and penchant for crafts, culture and style drove her to create Pashma, a brand of luxury scarves integrating finest traditions of textile art forms with contemporary appeal.
Fashion Entrepreneur Shilu Kumar was a design and production consultant to global fashion retailers such as Banana Republic, Ann Taylor and Ralph Lauren. She was enthralled by the textile crafts and creativity India had to offer, yet she wondered why 'Made in India' was synonymous with being only ethnic.
Pashma’s products are crafted in its very own boutique mill in the erstwhile royal kingdom of Pataudi, where age-old textile traditions co-exist with modern and state-of-the-art manufacturing technology. Nestled amidst lush farms, our environment-friendly boutique mill has worsted spinning, weaving, knitting, dyeing and screen printing facilities in house. We have a highly qualified and experienced team of designers with unique specializations – right from yarn and fabric designers to colorists and pattern specialists. The deep understanding of changing trends drives the team to create, conceptualize and present designs that are one-of-a-kind. Our integration endows us with an unparalleled latitude to uphold the highest quality standards and innovate, to create products that offer genuine novelty.
An erstwhile royal kingdom of Pataudi on outskirts of Delhi - India, houses our fully-integrated boutique mill. It is where our textile dreams come into reality. Its ability to optimize fiber blending, yarn twists, knit structures, weaves, embroideries and garment patterns provides us the scope to actualize unimaginable creative expressions.
Scarves are an quintessential accessory for most looks as they add that special touch to enliven the look of simplest of outfits. If you are about to buy your first luxury scarf, then this post is just for you. It will give you information about how to make the right purchase that will work best for you.
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