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    Embellish Attractions

    A wonderful rendition of Embellishment..

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    Designer with a Difference...

    Designer with a Difference...

    Having trained as a teacher for differently-abled children, Shilu Kumar never imagined herself as a fashion designer.  Her innate passion and penchant for crafts, culture and style drove her to create Pashma, a brand of luxury scarves integrating finest traditions of textile art forms with contemporary appeal.

    Fashion Entrepreneur Shilu Kumar was a design and production consultant to global fashion retailers such as Banana Republic, Ann Taylor and Ralph Lauren. She was enthralled by the textile crafts and creativity India had to offer, yet she wondered why 'Made in India' was synonymous with being only ethnic.

    The Craft

    The Craft

    Pashma’s products are crafted in its very own boutique mill in the erstwhile royal kingdom of Pataudi, where age-old textile traditions co-exist with modern and state-of-the-art manufacturing technology. Nestled amidst lush farms, our environment-friendly boutique mill has worsted spinning, weaving, knitting, dyeing and screen printing facilities in house.  We have a highly qualified and experienced team of designers with unique specializations – right from yarn and fabric designers to colorists and pattern specialists. The deep understanding of changing trends drives the team to create, conceptualize and present designs that are one-of-a-kind. Our integration endows us with an unparalleled latitude to uphold the highest quality standards and innovate, to create products that offer genuine novelty.

    Our Boutique Mill

    Our Boutique Mill

    An erstwhile royal kingdom of Pataudi on outskirts of Delhi - India, houses our fully-integrated boutique mill. It is where our textile dreams come into reality. Its ability to optimize fiber blending, yarn twists, knit structures, weaves, embroideries and garment patterns provides us the scope to actualize unimaginable creative expressions.

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